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September 2006


What Did You Say?

 

 

Welcome to the Conscious Communication Chronicle, sharing how Conscious Communication results in success, and how you can achieve yours.   Enjoy!

 



Ian Blei,
Founder of
Optimized Results
 

Upcoming Events:

 

 

"Optimize Your Communications for Success" Seminar
w/ Ian Blei
Thursday, Oct. 12th

Fort Mason Center

the Gatehouse
Marina Blvd. at Buchanan St
San Francisco

7:00pm-8:30pm

More Info

 

 

"Leverage the Power of You" Seminar
w/ Ian Blei
Tuesday, Oct. 17th
Fort Mason Center

 the Gatehouse
Marina Blvd. at Buchanan St
San Francisco

7:00pm-8:30pm 
More Info
 

 

 

Ever want to create characters that were so believable, that people forgot they were characters?
Check out our new site:

www.character-driven.com

 

 

 

 

We've got Blog!

 

Now we can continue the conversations started in these newsletters, tie-in to your questions, and really explore issues that affect you and people like you, because you're a contributor!

 

come visit the Blog

 

 

 

 

 

 

 


Also available at:
Browser Books
 2195 Fillmore St.
San Francisco, CA
 

Kind Ambition:
Practical Steps

to Achieve Success
 Without Losing Your Soul
 

Kind Ambition is about you having the tools to slide over to the driver’s seat of your own life.  Circumstances will always be changing, seemingly thwarting our plans, but we don’t have to be  thrown around by them. You can be in charge of your choices and actions more than you might imagine - yet.

Kind Ambition is written for you, as a practical guide you can use right now.  It is a collection of  insights and actions designed to help you move forward and get more out of your life at home and at work.  The chapters hold to a formula of first giving you a new way to look at things, then offering you tangible Action Steps to try them out, and finally some things to notice when you do.

Come visit our site
and read excerpts from

 "Kind Ambition
Practical Steps to Achieve Success Without Losing Your Soul"
***FREE!***

 

Conscious Communication: bringing communication up from "auto-pilot" and reactive, to thoughtful, responsive, and above all, intentional.

 

The premise that motivation is a function of pain and reward is (to be kind) overly simplistic. In fact, to lump all humans into a single mode of stimulus and response is ludicrous. In practice, it yields dismal results.  There's got to be a better way.

 

People who are masters at sales are usually quite adept at “reading” people, and making adjustments to their pitches accordingly. This is often a skill that they don’t really think about. It either comes naturally to them, or has evolved through experience. They’ve discovered that by using their listening skills, and paying close attention (see last month’s article) there’s much more to sales than using someone’s fears to manipulate them. Even for the small percentage of people that this works on, the results are short-term, non-sustainable, and inherently infused with negativity.

 

Why am I setting our context within the realm of sales? Whether we like it or not, the vast majority of our interactions in life involve conveying our “point” if not swaying others to it. This is the core definition of sales. We may be talking to a friend about a great meal, a great movie we just saw, or the benefits of rack-and-pinion steering. Presenting our view in a manner that is so attractive to the other person, that they might entertain holding it themselves is sales, pure and simple.

 

Beyond the simplicity of fear and manipulation selling is a more lasting joy of connection and relationship. This is where sustainability and repeat business come from. And just like that great movie, this is where referrals and word-of-mouth come from.

 

Using fear to manipulate is exemplified in the "Dark Side of the Force" in the Star Wars franchise. To quote Yoda, “it’s easier, faster, more seductive” yet inevitably leads to ruin. Once someone has been used in this way, they’re not likely to come back for more. It just doesn't feel good.  The way of the Jedi may take a bit more consciousness and patience, but in the end, everybody wins, and the cycle can continue.

 

 

Core Issues – Different Strokes
I’m not saying that fear isn’t a core issue for some people. It just isn’t the core issue for everyone. For others, a sense of anger (not necessarily outwardly manifest) drives them. Still others are driven by questions of identity and position within their social structure. Fear, anger, and identity issues all show up in various ways as well. They can be outwardly directed, inwardly directed, or stuffed and suppressed. Obviously one size does not fit all. We need to pay attention and be ready to adjust our approach or “pitch” like those masters of sales. Remember? They learn to shift from “this car has the best safety record,” to “this car will tell the world you’re successful” by reading their audience.

 

 

"God is in the details." - Ludwig Mies van der Rohe
Let’s look at a real-world example of how much information you can glean from the simplest verbal exchange. Imagine that you are emotionally distraught about something. Your child, partner, or friend sees you like this and says, “can I help?” Alternatively, the question is “how can I help?” A third possibility might be, “what can I do to help?” Each of these examples gives you rich information about the person asking the question.

 

To simplify my prose, I’ll step into the questioner’s place; writing from first person. The first example is tricky (fewer words often creates ambiguity). I might be asking permission, but I am also asking if my helping is a possibility. On a deeper level, I’m starting with the pre-supposition (a belief on some level) that I might not be able to help. That tells you about my internal landscape (thus my motivations).

 

In the second example, there is the pre-supposition that I can help you. I just need to know how to do that. I’m looking for guidance from you. That’s my actual question. The third example is especially telling. By asking “what can I do to help you,” I’m pre-supposing that I can do something to help, and I’m putting an activity safely between us. I am not offering my self. I am maintaining a safe distance emotionally, and offering a third entity: an activity I can perform. Once again, I’ve given you powerful information about my internal landscape (and motivation) through my choice of words.

 

 

The Bottom Line
If you want to convey your point, and perhaps sway me to it as well, obviously you need to know more about who I am and what motivates me. Applying a one-size-fits-all approach is like playing Russian Roulette, or Ready, Fire, and don’t bother to Aim. Listening with intention and consciousness will tell you what your most persuasive approach will be.

 

Wouldn’t you rather use the right key on the right lock, than trying to jam the same key into every lock, hoping to find the right one by chance? You have everything you need to succeed: your ears, your conscious mind, and your willingness. All you need to do is apply them directly toward your desired outcome.

 

Two public seminars are lined up for October; designed to help you get ahead of the curve in your communications and performance.  This time we're doing early evening, for those of you who weren't able to get away from work during the lunch-time seminars.  (details).

 

 

****************

 

“Kind Ambition” Featured in Rachel Moser's

"The Last Word" column in

Women's Day Magazine!!!

 

"If you are interested in success, whether it is in running a large organization, a small business, or leading a satisfying life, you will find a right blend of rules, wisdom and wit in a digestible fashion that will serve to accomplish your objectives. The notion that kindness can be blended with ambition and made to work and serve the "bottom line" is enlightening, uplifting and satisfying."

-Steven Kiefel – CEO, Red Pill Media

 

“An easy to use guide for anyone who wants to achieve real
 growth and success. His sensible and practical tactics
solve age-old challenges with real, how-to solutions. Best of all, Ian lives his work!”

-Romanus Wolter - Author: Kick Start Your Dream Business
Success Coach Columnist: Entrepreneur Magazine
Radio Host: Syndicated Kick Start Guy Segment

 

" We all face obstacles in our lives and careers. Some of these
 come from within, subverting our conscious intentions. The
 good news is: they can be overcome.  The techniques and
 processes found in this book will help you on your way."

-Margaret Heffernan – Author: The Naked Truth: A Working Woman's

 Manifesto on Business and What Really Matters

Syndicated Columnist: Fast Company Magazine

 

“A scientifically-based, spiritually-awake, (and smart and funny) guide to making the most of your life.  Ian Blei provides the know-how, the inspiration, the structure and all the tools you need in  this straightforward and inspirational book.”

                       -Lisa Betts-LaCroix, Past President of SF Coaches
Star of Unapix film, “Dance Me Outside”

 

" Ian Blei shares his deep insights in simple and straightforward ways.  His work continues to inspire me whenever I feel I'm getting stuck in some area of my life."

-Roy King, III, Director Pacific Development Partners

 

 

 

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