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Futility's Chase 

Welcome to the Conscious Communication Chronicle, sharing how Conscious Communication results in success, and how you can achieve yours.   Enjoy!


Ian Blei,
Founder of
Optimized Results


















Also available at:
Browser Books
 2195 Fillmore St.
San Francisco, CA

Kind Ambition:
Practical Steps
to Achieve Success
 Without Losing Your Soul

Kind Ambition is about you having the tools to slide over to the driver’s seat of your own life.  Circumstances will always be changing, seemingly thwarting our plans, but we don’t have to be  thrown around by them. You can be in charge of your choices and actions more than you might imagine - yet.

Kind Ambition is written for you, as a practical guide you can use right now.  It is a collection of  insights and actions designed to help you move forward and get more out of your life at home and at work.  The chapters hold to a formula of first giving you a new way to look at things, then offering you tangible Action Steps to try them out, and finally some things to notice when you do.



Kind words for “Kind Ambition”

"If you are interested in success, whether it is in running a large organization, a small business, or leading a satisfying life, you will find a right blend of rules, wisdom and wit in a digestible fashion that will serve to accomplish your objectives. The notion that kindness can be blended with ambition and made to work and serve the "bottom line" is enlightening, uplifting and satisfying."

-Steven Kiefel – CEO, Red Pill Media


“An easy to use guide for anyone who wants to achieve real
 growth and success. His sensible and practical tactics
solve age-old challenges with real, how-to solutions. Best of all, Ian lives his work!”

-Romanus Wolter - Author: Kick Start Your Dream Business
Success Coach Columnist: Entrepreneur Magazine
Radio Host: Syndicated Kick Start Guy Segment


" We all face obstacles in our lives and careers. Some of these come from within, subverting our conscious intentions. The  good news is: they can be overcome.  The techniques and processes found in this book will help you on your way."

-Margaret Heffernan – Author: The Naked Truth: A Working Woman's

 Manifesto on Business and What Really Matters

Syndicated Columnist: Fast Company Magazine


“A scientifically-based, spiritually-awake, (and smart and funny) guide to making the most of your life.  Ian Blei provides the know-how, the inspiration, the structure and all the tools you need in  this straightforward and inspirational book.”

                       -Lisa Betts-LaCroix, Past President of SF Coaches
Star of Unapix film, “Dance Me Outside”


" Ian Blei shares his deep insights in simple and straightforward ways.  His work continues to inspire me whenever I feel I'm getting stuck in some area of my life."

-Roy King, III, Director Pacific Development Partners



Conscious Communication: bringing communication up from "auto-pilot" and reactive, to thoughtful, responsive, and above all, intentional.


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Tuesday, May 22nd, 2007

"Intro to the Enneagram - a New Approach"

From Compulsion to Choice;

            - getting off the 'hamster wheel.'


Fort Mason Center, the Gatehouse
Marina Blvd. at Buchanan St., San Francisco

More Info



Wednesday, May 30th, 2007

"Intro to the Enneagram - a New Approach"

From Compulsion to Choice;

            - getting off the 'hamster wheel.'

(Encore Performance)

Fort Mason Center, the Gatehouse
Marina Blvd. at Buchanan St., San Francisco

More Info





"Futility's Chase"

Long ago I wrote an ambitious progressive rock anthem called the "Last Illuminations: Suite." Each movement was a tone poem addressing different facets of the same issue: what are you chasing? Why? What would be different if you had it? And what would be next?


The names of the movements are a Cliff’s Notes version of its message: Disjointed Values, Assessment, Reflection, Square One, leading up to the climactic Futility’s Chase, ending in the inevitable The Spoils (a re-iteration of Disjointed Values and Square One).


How seriously we take ourselves in High School! And how interesting to discover that my life’s work has me asking clients the same questions today.


Finding the motivation under our motivation is at once a joyful “aha!” and disturbing “oh, man!” The great thing about that, is it’s a phenomenal cross-road or decision point where we can make a significant, life-altering shift. Just by raising our consciousness around the deepest of our motivations, we can see how irrelevant they are to our lives right now, in-the-moment.


So much of what drives our behavior is echoes and ghosts of our past that really don’t apply anymore. We all develop survival strategies when we're young, and for some reason forget to question them when we grow up. We look back on our younger selves saying, “what was I thinking?!” about everything except our survival strategies. Somehow, we wrote them into our programs, and they're really like viruses.


A successful parasite not only doesn’t kill its host, but convinces its host that it’s there for the host’s own good, and needs to be defended. These are the guys we need to root out of our hearts and minds. Yes, the survival strategies of our childhood become virtual parasites to our adult dreams and goals.



Questioning "Reality"

By and large we are not supported when we ask questions. Everyone seems to want answers, and those who provide them are supported and given recognition (regardless of the efficacy or accuracy of those answers.)


Questioning things is often seen as some kind of dissention, rather than what it is; looking more closely and striving to understand. This gets defended against, and a questioning person becomes a problem person. Not surprising that if we get whacked on the nose with a newspaper enough times, we stop asking questions.


Unfortunately, this is the antithesis of growth and evolution, and just plain sad. This is why we make assumptions and projections, and avoid asking questions to clarify what’s really going on. It also follows that once we start accepting this insulated version of our perception as reality, we start missing a lot of what is real.



Inside Outside Your Side My Side

Applying an Integral approach, you’re always asking questions, because you’re trying to establish how things interrelate from multiple perspectives.


Understanding that reality is an incredibly complex, multi-faceted holographic composition, puts you in a delightfully exciting place of constant discovery and amazement.


Having a placeholder answer filling up the space pales by comparison. There’s no competition that you’re going to win by “being right” or making yourself be right in your own mind. There’s only the brief respite before needing to defend that assertion in the face of new information. How many times have you felt like someone wouldn’t listen to what you were saying, because their mind was made up and you weren’t going to change it?!


What if you're doing that to yourself inside? Would you be willing to listen to another voice inside of you, with another possible reality to offer? Would you be willing to entertain that possibility?



External Illusions of Internal Needs:

The Nine Mirages:

Talking with someone about this whole chasing after what we think we need subject, I had an image of the mirages we see sometimes on the highway. As we approach, the pool of water seems to disappear and reappear further down the road. It looks real, but it isn’t reality. Why and what we chase is very much like that mirage.


Ones try to fix what is already perfect.

Twos chase connection that never was lost.

Threes chase symbols of worth, when worth is inherent.

Fours mourn what’s missing, when it’s really inside.

Fives seek knowledge to become what they already are.

Sixes seek the safety that their faith would give them.

Sevens chase a plan, that is already in place.

Eights press their will to be where they are.

Nines seek the peace and love that resides within.


What all have in common is chasing external illusions of that which is within; ironically ignoring the very thing we seek.


Exit Strategy

The only way to get off the “hamster wheel” is to recognize what we’re doing (what are we really chasing) and re-examine our strategy. If we’re putting 90% of our energy into something that isn’t really going to work anyway, (Futility’s Chase) maybe we don’t need to be quite so attached to it? How liberating would it be to dump that strategy, and develop one that will bring a deeper, more sustainable sense of joy, well-being, and connection.


This is the magic of going from unconscious compulsion to conscious choice. This is also probably the first, most powerful lesson we can learn from the Enneagram, even at its most basic level. When we know what is driving us at our very core, (unconsciously) we can consciously slide over to the driver’s seat, and go where we choose, with direction, purpose, connection, and reality on our side.


Finding your way off of the "hamster wheel" is the aim of the two new seminars in May, focusing on the Enneagram and how it can illuminate your path from compulsion to choice.




"Why Communication Goes Awry" - Interview for Entrepreneur Magazine Radio w/ Romanus Wolter

Podcast for Evolutionary Radio w/ Jason McClain

Podcast "Coaching the Coach" for Personal Life Media

Kind Ambition - 2nd Edition now available

Got Blog? come visit the Blog.  Rants and delvings for your entertainment.

Character Driven - Ever want to create characters that were so believable, that people forgot they were characters?

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